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Eyewear Selection

Find Your Perfect Frames

Our Eureka showroom features over 1,500 eyeglass frames to suit every style and budget. From affordable frames starting at $40 to premium designer brands, we have eyewear for everyone.

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Designer Brands We Carry:

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  • Carolina Herrera

  • Caviar

  • Etnia Barcelona 

  • Flexon

  • Juicy Couture

  • Kate Spade

  • Morel

  • Nike

  • ProDesign Denmark

  • Ray Ban​

  • Adrienne Vittadini

  • Ann Taylor

  • Aspex

  • BCBG Maxazria

  • Calvin Klein

  • Carrera

  • Charmant

  • Chesterfield 

  • Easy Clip

  • Helium

  • ILLA

  • Jones NewYork

  • Kenmark

  • L’amy

  • Line Art

  • Liz Claiborne

  • Marc Jacob’s

  • Marchon

  • Modern

  • Nicole miller

  • Penguin 

  • Safilo

  • Takumi

  • Tommy Hilfiger

Personalized Eyewear Experience

Finding the right frame can be challenging. Our friendly, experienced opticians help you choose frames that:

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  • Fit comfortably

  • Complement your facial features

  • Match your lifestyle

 

We continuously refresh our inventory to keep up with the latest eyewear trends and styles.

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Frame Warranty & Support

All of our frames come with a 1–2 year manufacturer warranty, giving you peace of mind for defects or issues.

Visit Our Showroom in Eureka, CA

Browse frames anytime — no appointment needed. Let us help you find the perfect pair to match your vision and style.

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WHAT PEOPLE SAY

Image by Brooke Balentine

NICOLE

I have ALWAYS loved the crew.... they are a site for sore eyes EVERY TIME!  Great frames, fair prices, and they work with most every situation. Their heart, humor, and help have been above and beyond for 25+ years. I'm thank-FULL they bring clarity of site and a soulful experience. I have moved to another state and feel I will never find anyone who compares! They are a hard act to follow!! 

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KRISTIN LEONARD

My boyfriend broke his glasses on a road trip so we popped in here to see about a new set of frames to fit his lenses, which were still intact. Randy found a frame that fit them and had them swapped out in less than 10 minutes. Fast, affordable and wonderful customer service!

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DEVIN SUTFIN

These guys are awesome! Great customer service, selection, prices and spectacles maintenance and adjustments. They have same day service available if your prescription is in stock and can usually acquire new prescriptions within a week. Many colors of sunglass lenses, and they take the time to adjust your spectacles to your liking. Highly recommended, great job!!

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